Literally, Black Friday is a special day after Thanksgiving and before Christmas that is celebrated with shopping and huge discounts.
This day traditionally marks the start of the Christmas shopping season and is the busiest shopping day of the year in the United States. Many stores offer massive promotions with big discounts and often open earlier, sometimes as late as midnight or even on Thanksgiving Day.
When will Black Friday promotions be available at Target? Target’s official Black Friday 2025 promotions will begin online on Thursday, November 27, and in stores on Friday, November 28, with massive discounts running throughout Cyber Week 2025.
However, many retailers will continue to offer Black Friday promotions throughout the following weekend until Cyber Monday, marking the last day of the discount season. Some stores (typically tech stores) extend promotions through Cyber Week, which runs until December 5.
Get ready to shop at the biggest sale event of the season! Black Friday 2025 officially falls on November 28, the day after Thanksgiving, but retailers have already launched a series of limited-time early offers, turning the day into a week-long shopping extravaganza. Shop now and check back daily for more exciting deals.
During the Black Friday shopping season, shoppers spend most of their money on electronics, such as smartwatches, smartphones, laptops, televisions, and beauty products. Many people flock to stores and online platforms to buy these items.
On Black Friday, 81.7 million consumers shopped in stores, up from 76.2 million last year, marking the highest number of in-person shoppers since the pandemic. Meanwhile, 87.3 million people shopped online, slightly down from 90.6 million recorded in 2023. Amazon’s estimated sales during Black Friday 2024 are around $900 million.
If you want to get good Christmas gifts, it might be better to shop on Black Friday rather than waiting for last-minute Christmas discounts. Recent research by MoneySavingExpert.com reveals that 37 out of 50 popular items were cheaper on Black Friday 2024 compared to the period leading up to Christmas.